Commercial Product Photography & Motion
NOVOLOGY x HINDUSTAN UNILEVER
Mumbai, Goregaon
The Strategic Context
The visual shift required moving away from beauty fads and toward clarity, formulation credibility, and functional storytelling.
The mandate was clear: Focus on fixes. Not hype.
Vision
For beauty brands operating at scale, visual consistency is currency.
This campaign required translating clinical credibility into elevated, premium imagery — without relying on trend aesthetics.
My Role
This project extended beyond photography.
- End-to-End Creative Leadership
- Creative and visual Direction
- Production Planning
- Team Assembly & Coordination (Product Stylist, Set/Prop Artist, Lighting Crew)
- Shoot Execution
- Post-Production Supervision
From enquiry to Production
to on-ground execution and final delivery.
This wasn’t aesthetic. It was strategy made visible.
Scope
- 10 Vertical Videos
- Multi-platform usage
- All executed in 1 day
(Optimised production structure while preserving premium output)
What Most People Don’t See
- Budget alignment
- Vendor coordination
- Shot architecture
- Scheduling
- Production Logistics and F&B
Commercial shoots are engineered. Not improvised
Visual Pillars
- Own the White
- Elevate Packaging
- Glorify Textures
- Champion Clarity
- Make Application Functional
Production Discipline
- 1 day Shoot,
- Efficient transitions between static and motion
- Parallel styling and lighting preparation
- Strict time discipline
Every frame was pre-visualised. Shot architecture, lighting plans, and schedule blocks were locked before shoot day. With 20 deliverables in one compressed schedule, efficiency relied on preparation and strong interdepartmental coordination.
Execution Approach
- Lighting: Soft but directional. Controlled highlights to maintain clinical clarity.
- Colour Palette: Whites, neutrals, minimal accents —no trend-led colour drama.
- Format Adaptation: Cinematic discipline adapted for vertical-first consumption..
Post-Production
- Texture control
- Packaging accuracy
- Clinical colour tone
- Vertical edit supervision
The Result
- All 20 deliverables were completed
- Visual consistency was maintained
- Strategic intent remained intact
- Production efficiency did not compromise quality
If you’re looking for a creative partner who understands not just lighting, but commercial production architecture and brand positioning, let’s connect.
